Creates dynamic rhetoric that guides readers through the experience with visual transformations and movement. The application of visual rhetoric to lyrics and typography conveys the representation of characteristics and personalities of Bruce Lee and the value of the song: integrity and never give up.
Version 1
Individual Production
The feedback from the class is that the there is no high contrast to typography so that it is hard to focus and attract readers' eyes to the movement.
Version 2 (final)
Individual Production
According to the feedback, I tried to play with various fonts and typefaces, and I ended up choosing Futura - regular, as it fits the rhythm better than other fonts and creates high contrast with the thick typeface.
Group Production
Full Version of Kinetic Typography
Credit to Queena Lyu, Jialin Meng, Janice Chen, and me, Vera Dong (name in video order)